On founder Claire O’Hare’s 50th birthday, her sister, Susan, gave her a handmade oxidized silver moon sparkling with diamonds that she had made in a jewelry studio in NYC. “Never lose sight of your North Star,” was written on the card. Claire wore the moon every day with her style uniform: white James Perse t-shirt and torn jeans. The moon made her feel bigger, and friends wanted to know how they could have one made.
This gave Claire an idea. Cue: The Livewell journey.
For years and years, Claire wanted to start a beautiful brand. And as she got to thinking about it, she said, “What’s better than having a life well lived? Isn’t that something we all want and deserve?” She was not talking about lavish and fancy things, but about something much simpler: friends, family, community, connection. It’s about the little things that make you smile. Each and every piece of Livewell jewelry is designed to do just that: give people a way to show up in the world authentically, unapologetically, as themselves. That kind of confidence and positive energy is infectious, and what could be better than to share it with a strong community of women.
What makes Livewell designs different?
First of all, the materials. We use 14k gold and gorgeous diamonds and stones, and when we use silver we plate it with white rhodium so it’s shiny, bright and non-tarnishing. At a fundamental level, these are quality materials, and all our products are always made in New York. Like a great cashmere sweater or the perfect cotton tee, we believe you start with the best materials to get the best product — that’s non-negotiable.
When it comes to the designs themselves, we are intentional about wearability. LW’s designs are “unfussy.” Every day fine jewelry that you can wear in the shower, walking the dog, out for dinner. We find that when you have something that’s comfortable and easy to wear, you just show up a little bit more. That can be out in the world or simply for yourself.
How does Livewell to make people feel?
Good. Simply good. We hear this from our customers all the time and we love it. Whether it’s the Akemi ring that you just slide onto your middle finger, or the Orbit hoops (and we've heard this from people who don’t normally wear earrings), they literally never take these pieces off. That feels unique to us. Distinctly Livewell.
What should people know about the brand?
That we’re here to collaborate. We love getting to know our customers — the Livewell community is made up of incredible women from across the country, all different ages and backgrounds, all with their own way of showing up in the world. We are always happy to recommend a piece that fits their style. Any way we can help women live as their most-authentic selves, we’re here for it.
An exciting new chapter began for the brand in November 2021: LW was acquired by OpenStore and now even more women will have access to the Livewell experience while we uphold the brand’s values.